MSN Music SxSW - ATX
KEYNOTE + CONCERT
Account Managed, Designed and Produced a launch event for MSN Music at SxSW music festival in Austin, TX. An out-of-use mechanic garage was gutted and transformed into the forum and concert venue, with the keynote forum hosted by Yusuf Mehdi and open only to invitees and record execs, and the evening's concert being open to the public. Attendance to the event was high and the experience memorable for all who attended. Featured performers included DJ Grandmaster Flash The Turntable Legend, The Raveonettes, and The Polyphonic Spree. Artists also agreed to provide a few tracks for free download from MSN Music for the launch of the site.