STARBUCKS  CHOCOFINO TEST LAUNCH - WI + CO

EXPERIENTIAL

Account Managed and Produced an experiential marketing initiative in Starbucks test markets for a new drink product. London style taxi cabs were wrapped in custom graphics and shipped from Chicago, IL to Colorado Spring, CO and Milwaukee, WI where they were dispatched with drivers to locations around the city to provide transportation to and from nearby Starbucks locations to try the new beverages. Custom branded projection vans were also dispatched to each city for night projections of a custom motion-graphic video to promote the beverage product.