WA Mutual Market Entry Launch - CHI

EXPERIENTIAL

Account Managed and Produced the Chicago market entry launch of Washington Mutual. Teaming up with local popular pizzeria, Lou Malnati's, Washington Mutual delivered pizza free of charge to unsuspecting customers in the greater Chicago area. Lou Malnati's customers were delighted when they expected to pay for their pizza delivery but were greeted instead by the Fake Free Checking Task Force, receiving their pizza free of charge, courtesy of Washington Mutual, their new friendly neighborhood bank. As part of the campaign, projection vans with branded motion graphics were dispatched nightly throughout the greater Chicagoland area.